EDM stands for Electronic Direct Mail, often in the form of a publisher’s newsletter. It allows the campaign content to be promoted within the publisher's emails.
Although this isn’t live content that you’d see in a dedicated piece or listicle - it’s an effective way to leverage the authority and trust of a publisher by hitting their subscriber’s inboxes directly.
4.8 What does EDM Inclusion mean?
What EDM (Electronic Direct Mail) inclusion means — promoting your campaign within a publisher's newsletter.
Written by Meesha Price