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5.8 I don’t have enough budget for the publisher I want, am I able to pitch to them for a lower budget at all?

What to do if you can't meet a publisher's minimum budget — how minimums vary and how to find titles in your range.

Written by Meesha Price

Each publisher sets their own minimum campaign budget, and your budget needs to meet that minimum for them to be an eligible option. Minimums vary publisher to publisher, so a title that's out of reach on one budget might be well within range on another.

For the standard minimum campaign budget, and when a lower total budget may be possible, see What's the minimum budget to run a campaign?

If you're set on a specific publisher whose minimum you haven't quite hit, reach out to our support team — they can advise on minimum budgets and point you toward other publishers who might be a strong fit within your range.

If you'd find it helpful to talk it through in more depth, you can also book a demo with our team.

To boost your competitiveness on a lower budget, consider raising your CPC to make a standout impression. Happy pitching!

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