Make sure your campaign budget hits your pitched publishers' minimum budget

Keep your CPC selection competitive: $2 in the US/AU, £1.50 in the UK

Stretch your campaign timings for more pickup opportunity

Load up your header with sale keywords, holidays, and brand highlights

Mix up your imagery with both product and lifestyle images

Target industry-relevant publishers so you know you’ll stick out to them

Don't put all your eggs in one basket – aim for 4-6 publishers for your best chance at pick up

Sweeten the deal with exclusive discount codes.