We recommend using Google Analytics (GA4) to track conversions for your Linkby campaigns by setting up goals & funnels in advance. You can append UTM tracking tags to your campaign URL to differentiate traffic from Linkby campaigns from your normal traffic.
The set up is simple: when creating a campaign, simply enable the "Use Linkby to add UTM tags to help you track delivery across individual publishers" checkbox, and we will automatically append the relevant UTM tags to your campaign URL without you needing to lift a finger. If you have pitched the campaign to multiple publishers, you will also be able to differentiate traffic from each publisher via the utm_content tag.
Alternatively, you can provide your own UTM tags, but it is highly recommended to use our automatic tagging as otherwise you will lose the differentiation of traffic from each publisher.
UTM tags help you monitor performance in Google Analytics just like you would with any other marketing campaign, and setting them up is a breeze. Happy tracking!