Linkby takes click quality seriously. We've invested heavily in detecting fraudulent, malicious and automated traffic, so that the clicks you pay for come from real people with genuine shopping intent.
A real shopper often clicks through to a brand more than once before purchasing — much as they might on Meta or Google — and this genuine interest is a normal, valuable sign of someone moving closer to a sale. Where clicks don't add that value, though — duplicate or repeated clicks that don't reflect genuine interest, along with automated traffic from bots and tools — our systems filter them out automatically, so you're not paying for low-value noise. This keeps your billing fair and in line with industry standards, with nothing you need to do.
You're also in control of where your traffic comes from — you can geo-target a campaign so you only receive clicks relevant to the market you serve.
If anything in your click data ever looks unusual, our Linkby support team is always able to take a look.
Happy browsing!