Linkby takes click quality seriously, and we've invested heavily in developing mechanisms to detect fraudulent, malicious and automated traffic — so that the clicks you pay for come from real users with genuine shopping intent.
This matters to everyone involved. We're invested in the long-term success of our clients: you'll only keep running campaigns with us if they deliver real ROI, so making sure you pay for genuine, quality engagement is squarely in our interest. It's equally in our publishers' interest to deliver the highest-quality clicks, so that brands stay satisfied and return for repeat campaigns.
You may sometimes see in your reporting or analytics that a user clicked on an article more than once. Often this is a perfectly normal sign of genuine interest — someone further down the conversion funnel who's more likely to transact. Our systems assess this activity to tell normal shopping behaviour apart from suspicious or low-value traffic: where clicks don't reflect genuine interest — such as duplicate or repeated clicks, or automated traffic from bots and tools — they're filtered out automatically, so you're only ever charged for quality engagement from real people, in line with industry standards.
If anything in your click data ever looks unusual, the Linkby team is on hand to take a look!