Understanding What Happens After an Ad Campaign Ends

As part of a successful advertising campaign, many companies have seen returns from placing content on publisher websites. This content can vary from sponsored posts to blog articles or listicles, that are typically placed on sites for a period of time. But when those campaigns end, what happens to the content? Let's break down what you can expect after an advertising campaign ends.

After the campaign ends, on most occasions the content stays on the publisher's website. This means that after the duration of your ad campaign, unpaid-for content will remain visible on other websites such as listicles, blog posts, and displays. It should still be visible to readers, even after the advertising budget behind it has been depleted.

Though content usually remains on the publisher's website, the publication might decide to do some housekeeping after the campaign is finished. They may choose to swap out links that had been posted alongside the content, and in the case of a listicle, might move it down the page by swapping with other listicles.

While articles being taken down can happen, it's not the norm for most of our titles. If a publisher does choose to take down the content after a campaign is over, it's usually done out of courtesy and to better protect the reputation of the publication.

Advertising campaigns can be incredibly beneficial when placed alongside content on publisher websites. With Linkby, you only pay for actual performance delivered via a Cost-Per-Click (CPC) model.

Once the budget for these campaigns runs out, content generally stays accessible on the publisher's website. Housekeeping activities as link swapping and listicle placements may occur, and articles may be taken down on occasion, though it's relatively rare.