While the best set up for each campaign will vary, below are some general tips for putting together a good brief to help you get started!
You can also refer to our Resources section for more examples and guides on different aspects of setting up a campaign.
You can also reach out to your Linkby contact at any time to get more tailored assistance on specific campaigns.
Headlines
Generally speaking, your headlines should include:
A key USP
A newsworthy event
A call to action
A discount code, if applicable
Description
This is your opportunity to marry the notion that you know your company the best, with each publisher knowing their own respective audiences the best.
Covering these 4 bases will get you there:
Who and what is your company (e.g. a little bit of brand story)
Key USPs of your company (e.g. what makes you better than the rest)
Purpose of the campaign (e.g. product launch, promotional event)
What does the offer look like (e.g. a discount code)
CPC
We typically recommend putting a CPC in the range of $3-$5.
CPCs can vary depending on region, industry and how universal the product is. As a general rule of thumb: the more universal = lower the CPCs you can flirt with.
What our brands are finding though is that the CPC truly is the secret weapon when it comes to their campaign being picked up swiftly by letting publishers know they're serious about content.
For listicle inclusion around key dates (e.g Black Friday/Cyber Monday): $1-$2 is a good range.
Campaign Duration
We recommend setting up campaigns of 6-12 months in length, with a minimum of 3 months.
While we understand some campaigns will need to be shorter to accommodate sales periods, the campaign duriation is another tool in your kit when it comes to incentivising publishers to pick up the story (e.g. the longer the campaign, the more time they have to earn the budget).
Lead Time
We typically recommend providing a 2-3 week lead time if possible, to ensure publishers have adequate time to prepare and write up the content, as well find an optimal slot for the content to go live.
In addition, allowing for a 2-3 week window after publication gives publishers sufficient time to actively promote the content and drive strong engagement to your brand through their audience.
Link / URL
If you're creating a campaign surrounding a collection, it would be best to link the collection's page.
We typically suggest to allow deeplinking; by selecting to deeplink, the publisher will have full range to promote any product featured on the link provided, giving them more angles to promote!
If you would like the publisher to only focus on a sole product, only then would we not select to deeplink.
Images
It is best practice to upload high quality images in both portrait and landscape for the publishers to choose from. It is a plus if you are able to upload "lifestyle" images - this refers to images depicting people using your brand in day-to-day life activity.
Where possible please try to keep the maximum file size of your images between 2-5 MB to avoid publishers having to resize these.
If you exceed the amount of images the best option is to include a dropbox link in the "detailed description" section of your campaign. Publishers will use this link to select the images.