Generally speaking, your headlines should include:
A key USP
A newsworthy event
A call to action
A discount code, if applicable
Example:
Juliet Period Launches a Customisable Monthly Essentials Box (Save 20%)
While it's important for a headline to be attention grabbing, be sure to think about what's appealing to both the publishers you're pitching to and their audiences. And always ensure your content is accurate!
Want a tailored strategy? Chat it up with your Linkby rep for bespoke optimization tips. Let's turn those results around!