Most Linkby campaigns start with you. You build the brief, set the budget and invite publishers, and they decide whether they want in.
A Publisher Pitch runs the other way. A publisher develops an editorial idea, decides your brand is a good fit for it, and brings the opportunity directly to you. You then decide whether you want to take part.
How it's different from a standard campaign
Standard campaign | Publisher Pitch |
You identify the opportunity | The publisher identifies the opportunity |
Publishers evaluate your brief | You evaluate the publisher's pitch |
You set budget and CPC | The publisher proposes budget and CPC — you can accept, counter or decline |
You still hold the commercial decision
Publisher-led doesn't mean publisher-controlled. You see the concept, proposed budget, CPC and timing before anything is agreed, and nothing is committed until you accept.
Publisher Pitches don't replace your regular campaigns. They're a second route to the same place — editorial coverage you can measure.