Publisher Pitches give you access to opportunities you wouldn't necessarily have gone looking for.

They know their editorial calendar, what their audience responds to and which brands belong in the stories they're planning. A Publisher Pitch gives you sight of that thinking before the content exists.

The idea already has shape. Instead of starting with "what should we create and who might take it", you're starting with "is this relevant to us, and do we want in".

You review the concept, proposed budget, CPC and timing, and you can accept, counter-offer or decline.

Once a pitch becomes a live campaign, it's measured through Linkby like everything else — clicks, budget delivery and your usual reporting. See Where can I see the performance of my campaign?