Linkby's Cost-Per-Click Advertising Model

Linkby is a click-per-cost (CPC) advertising model that enables you to pay for clicks driven from publisher websites to your site.

With Linkby, you pay for clicks that have led to successful conversions, and our general recommended Cost Per Click (CPC) is $1.50 with a minimum of $1 (differs across different markets that you intend to run a campaign on). Setting a higher CPC will incentivise publishers to cover your brand and accept your brand, especially if your business is in a competitive industry/sector.

There is no long-term commitment and no subscription fees or sign-up fees, allowing you to only pay for clicks delivered from campaigns.

Publishers have the ability to set a “minimum allocated budget” between $2,500 and $10,000, which they can use to their maximum earnings within their defined timeframe. This means that even if an article has the potential to generate high traffic, you will only pay for the number of clicks that were actually generated. For example, if a publisher delivers 100 clicks at a CPC rate of $1.50, you will only be paying $150.

The budget you spend is an agreed CPC baseline with publishers, and even though our recommended CPC is slightly higher than other platforms, Linkby’s model is a premium product that allows you to gain a dedicated article across a global publisher network, without the burden of paying for an entire coverage cost. The budget is also tied to specific titles, so if you are interested in higher budgets, you may explore with individual titles.