A publisher's minimum budget is the lowest campaign budget they'll accept to run your campaign. Your total budget needs to meet or exceed that minimum before you can select the publisher for your pitch — if your budget is below their minimum, the title shows greyed out and can't be selected. To pitch a specific publisher, set a budget that reaches their minimum.
When setting your budget, check out our list of approved publishers to get an idea of what kind of budget you should set. Tailoring your budget to the publisher you want ensures that you are one of their top picks.
Best practice: craft budgets that appeal to multiple preferred publishers. Let's make sure you're a top pick!