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5.4 What’s the relationship between the publishers’ minimum budget and the campaign budget?
5.4 What’s the relationship between the publishers’ minimum budget and the campaign budget?
Gillian Dupuis avatar
Written by Gillian Dupuis
Updated over a week ago

When it comes to setting your budget, understanding the publisher's minimum budget is essential. The publisher’s minimum budget is the lowest amount of money the publisher will accept for their services. It’s important to make sure that your campaign budget falls within this minimum to get considered by the publisher, otherwise the publisher will not pick you up at all.

Our platform lists all of our publisher's minimum budgets to help you get started. Check out our list to get an idea of what kind of budget you should set. Tailoring your budget to the publisher you want ensures that you are one of their top picks. Don't forget to craft a budget that appeals to multiple preferred publishers to make sure you’re a top pick!

By understanding the publisher’s minimum budget and tailoring your budget to the publisher you want, you have a higher chance of being picked up. Best of luck!

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