Understanding a publisher's minimum budget is essential to setting your campaign budget. The minimum is the lowest campaign budget a publisher will accept to run your campaign, and your total budget must meet or exceed it before you can select that publisher — if your budget is below their minimum, the title shows greyed out and can't be added to your pitch.
Our platform lists all of our publishers' minimum budgets to help you get started. Check out our list to get an idea of what kind of budget you should set. Tailoring your budget to the publisher you want ensures that you are one of their top picks. Don't forget to craft a budget that appeals to multiple preferred publishers to make sure you’re a top pick!
By understanding the publisher’s minimum budget and tailoring your budget to the publisher you want, you have a higher chance of being picked up. Best of luck!