Linkby offers two ways to view performance data: a top-level reporting dashboard for an overview across all your brands, and a per-campaign performance tab for detailed delivery and publisher brand breakdowns.
Reporting Dashboard
The Reporting tab, accessible from the left-hand menu, gives you a high-level view of activity across all your brands.
Here you'll find:
All Brands Performance — two graphs showing clicks and budget spend over time
Top Publishers — a table listing your highest-performing publishing brands, including the number of campaigns accepted, spend, and percentage of total delivery
Campaigns by Spend — a table showing your campaigns ranked by spend, with clicks, spend, and percentage of total for each
Campaign Performance Tab
For a detailed breakdown of an individual campaign, navigate to the Campaigns page, find the relevant campaign, and select the Performance tab.
This tab is available for any campaign that has generated clicks or spend, and includes:
Delivery — the number of days elapsed out of the total campaign duration
Average CPC — the average cost per click across the campaign
Total Clicks — the total number of clicks generated
Average Clicks per Publisher — clicks averaged across all participating publishers
Budget Delivery — how much of your total budget has been utilised
You can download this data as a CSV file, which is useful if you'd like to do further analysis or drill down into the numbers, for example by importing it into a tool like Google Sheets or Excel.