The publisher’s minimum budget is the lowest amount of money the publisher will accept for their services. It’s important to make sure that your campaign budget falls within this minimum to get considered by the publisher, otherwise the publisher will not pick you up at all.

When setting your budget, check out our list of approved publishers to get an idea of what kind of budget you should set. Tailoring your budget to the publisher you want ensures that you are one of their top picks.

Best practice: craft budgets that appeal to multiple preferred publishers. Let's make sure you're a top pick!